Environmental Sustainability: Fail?

"This bag is not only dangerous, this thing is so freaking loud..."

I saw an article on the cover of my WSJ this morning and was intrigued enough that I pulled up the article on my ole Macbook. The article is pretty interesting and really had some great user quotes about how people are reacting to the louder bags being used by SunChips. My particular favorite? "the worst when your stoned at 2am and trying to not wake up the house" was posted by an outraged customer to the "SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG" Facebook page. The Facebook page had 29,949 fans at the time of publication ... and now has 30,066 as of 9 am on Wednesday.

The article pointed to a video that was made by J. Scot Heathman. According to his LinkedIn profile (yeah, I googled him), he is an Air Force pilot and an attractive one at that ladies. He also has this company/blog called HealthaplexVISION where he posted this video. The purpose of his site? "helping people make the best decisions possible when it comes to their home theater, technology, and gadget needs". Anyway, the video is pretty neat and definitely worth the 4 minutes and 22 seconds I spent watching it. Enjoy.

Potato Chip Technology That Destroys Your Hearing from heathaplexVISION on Vimeo.

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