The perfect example of this is my participation in this year's internet cookie swap. The concept is simple. You write about food on the internet? You qualify. Make a cookie that you've never written about previously. Mail one dozen to three different randomly assigned bloggers. Easy peasy. Oh, and you have like nearly a month to do it. Plenty of time.
When my co-worker asked me if I was going to join this year, I initially said no. Then I ate this amazing brown butter hazelnut donut and changed my mind. I had my inspiration and I was going to embrace it. A few weeks ago, I attempted a batch of cookies and at the last minute swapped out hazelnuts for pretzels. While the dough was DELICIOUS, the cookies lacked the right consistency. First attempt = fail. Second attempt = fail. Moving on... With two failed attempts under my belt, I finally found something that worked ... gingerbread madeleines. I love madeleines. Why?