This just seems silly... Square fruit?

I saw this article on Huffington Post about how some farmers are selling square watermelons. That seems just a little bit off right?

If you check out the article they have some more pictures showing how they make them square.

I haven't bought a whole watermelon in awhile, but I can't imagine it costs more than $5 ... maybe $10 if its organic. These square watermelons sell for $75 - and I can't imagine wanting to pay 7x for square fruit.

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