Extreme advertising?

I'm a fairly conservative person in many capacities - but I like to think I keep an open mind. Recently one of my friend's gave me one of those coupon books that you find in the lobby of apartment buildings - specifically one's that house undergrads .... Normally, they have discounts on burritos, tanning, and haircuts - no exaggeration.

So I was flipping through it today while I was not getting any of the papers due this week completed and I stumbled upon this one in particular.
 

I am really confused how this is appropriate. 
I checked out this place on Yelp and it only has 8 reviews of which they seem to either be 1 star or 5 stars. Sketch - just like their ad.



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